Ducati joins hands with Videocon for its first ever pan-India bike rally

Eight Ducati Monster 796 motorcycles will be touring across the country promoting the Italian bike-maker as well as Videocon's latest Ducati branded V6200 smart phone

Indian consumer appliance giant, Videocon has partnered with Italian superbike-maker for India’s first ever Ducati motorcycle rally that will see eight riders astride Ducati Monster 796 motorcycles covering eight cities including Mumbai, Pune, Ahmedabad, Hyderabad, Chennai, Bangalore, Delhi and Chandigarh. Termed as ‘Mo-biking’, an amalgamation of a smart mobile phone and stylish motorcycles, the Mo-Biking road trip will help create awareness for Ducati as well as Videocon’ foray into the mobile phone market and its brand new offering, the V6200 Videocon Ducati Brand licensed smart phone. The trip has been divided into two teams that will traverse across eight cities and help promote the two big brands.

This is the first time that an Indian brand has launched a licensed mobile phone from an International motorcycle maker. Speaking on the occasion, Mr. Saurabh Dhoot (Director, Videocon Group) said: “We are proud to introduce a new trend with the first ever Ducati brand licensed sports phone in India. “Mo-Biking” is not just the theme of our association but is an experience in which we want all adventure enthusiasts to participate”.